March 14, 2011|By Andrea K. Walker, The Baltimore Sun
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The accustomed accessory to block is, of course, ice chrism — which may be why Duff Goldman is authoritative it his abutting business venture.
The “extreme baker” who became a civic accoutrement with his “Ace of Cakes” television appearance on the Food Network has closed a accord with Blue Bunny for his own ice chrism line. The cake-inspired flavors are set to hit freezer cases this ages and will be awash in the Baltimore breadth at food including SuperFresh, ShopRite, Food Lion and Walmart.
The ice chrism band is the latest adventure by Goldman. Although “Ace of Cakes” has aired its aftermost episode, Goldman has added television shows in the works and is boring architecture a business authority about his name.
Goldman has his own band of cake-baking articles that are awash by Michael’s, Affair City, Walmart and Target. He affairs to accessible a bakery in Los Angeles in June, the aboriginal alfresco Hampden, area he got his alpha and area the Ace of Cakes appearance was taped. He additionally has accounting a cookbook and does speaking engagements about the country.
Other chefs such as Paula Deen, Rachael Ray, Emeril Lagasse, Bobby Flay and Wolfgang Puck accept acquired celebrity and eventually accumulated fortunes by accretion their brand.
Goldman’s affiliation with Blue Bunny began added than a year ago at the New York ceremony of the 150th ceremony of the A&P bazaar chain. Goldman fabricated a block for the break for Blue Bunny, which brought an ancient ice chrism barter abounding with the company’s products.
“All these barter came out to see Duff Goldman, and it hit us appropriate amid the eyes that all these admirers were additionally our customers,” said Curtis Hansen, business administrator for packaged ice chrism at Blue Bunny.
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Stanton Kawer, CEO of Blue Chip Business Worldwide, brought Blue Bunny and Goldman calm during the A&P ceremony party. He said Goldman’s common but assistant personality resonated with guests.
“The affection that shoppers had with Chef Duff was absolutely amazing,” Kawer said. “He is such a genuine, attainable person, we knew there was the absolute abeyant to extend the accord with Blue Bunny.”
Market analysis after accepted that Duff’s admirers and Blue Bunny’s barter were absolutely of the aforementioned demographic makeup, Kawer said.
Goldman doesn’t broil the cakes that go in the ice cream, but he played an alive role in allotment the flavors that buck his face: Chocolate Lovers Triple Chocolate Cake, Strawberries are Forever Shortcake, I Do I Do Wedding Cake, and Red Carpet Red Velvet cake.
He visited the Blue Bunny bulb in Le Mars, Iowa, area he tasted block samples and ice chrism flavors, authoritative abiding the textures and tastes met his standards. He additionally accustomed the final products. He said jokingly that he acquainted like a 4-year-old kid arena in the applicant freezers — and actuality alert by the bunny bronze that greets visitors.
It was at times a acclimation act advancing up with flavors that the accepted citizenry would like but that additionally affronted Goldman’s arbitrary aftertaste buds. For instance, the back-scratch assistant acidity Goldman proposed didn’t accomplish the final cut.
“Duff is one of the best artistic minds out there, and if we went with some of his ideas, we’d be affairs $30 ice cream,” Hansen said.
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Goldman said he keeps some block flavors on the card at his bakery alike admitting they don’t advertise well, like the peanut adulate and clabber cake.
“I can get appealing optimistic about what the accepted citizenry will like,” Goldman said. “But I accept that there has to be the appropriate acclimation act amid authoritative me blessed and authoritative what bodies appetite to eat.”
Goldman is the aboriginal celebrity Blue Bunny has anytime active to advance its products.
“You accept to acquisition the appropriate match, and you accept to acquisition the appropriate celebrity,” Hansen said. “We’re not attractive for a celebrity aloof to accept a celebrity. We’re attractive for a partnership.”
Financial capacity of the accord were not disclosed, but about such arrange are set up as licensing deals in which the celebrity receives a fee and sometimes added if sales accommodated assertive targets.
One business able said Goldman is acute to body on his cast while his brilliant is ascendant.
“Fame passes fast in our ability these days,” said Jamie Rice, arch action administrator for Carton Donofrio Partners, a Baltimore announcement and business firm. “If he’s activity to advantage this, now is the time to do it.”
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Rice said that it’s additionally important for Goldman to accept brands that are arresting and articles he absolutely believes in, acquainted that the bout with Blue Bunny seems like a acceptable one.
“You accept to be credible,” Rice said. “People see through actuality easily. If it doesn’t feel credible, all of a abrupt you’re apparent as somebody accomplishing it for money, and that charcoal your brand.”
Goldman said he is actuality actual cardinal about what he assembly his name with. His admired Blue Bunny ice chrism as a adolescent was the “bomb pop,” he said, abacus that he would never appetite to see his name on commodity absolutely different to cake.
“If one affair block through the radar, and it’s commodity that’s not good, that amercement everything,” Goldman said. “I anticipate of it in agreement of my bakery and what I appetite associated with it,” he said, calling his bakery “my baby.”
Hansen said Blue Bunny will eventually acquaint added flavors aggressive by Goldman.
But one affair is for certain: It won’t be assistant curry.
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An beforehand adaptation of this commodity misstated one of the ice chrism flavors. The Baltimore Sun abjure the error.
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